Every year in June, after the movie people had their event under golden palm trees, the advertising crowd is heading for Cannes to have their own beach event dancing around the golden lion. As a friend of mine once said, it feels like spring break for managers.

This year the bubble suddenly burst when the news of Mr. Soprano´s death broke on friday morning. Sitting on the Carlton terrace in the warm morning breeze the advertising crowd must have realized what really seperates them from the palm people. They won´t be remembered.